New Terrain Creative

Your ads look like ads.

One day on location with you. A full set of ready-to-run ads, start to finish in under 14 days, shot to look like a real person instead of a commercial. Then you find out which ones bring in leads.

Claim a Shoot Day

One time, fixed price, no retainer. If nothing we make outperforms your current content, your next shoot day is free.

NTC
VSL slot · standard cut
Drop the embed here
Why Most Ads Die

Same stock footage.
Same result.

Nearly every ad in your category was built the same way: staged, polished, and recognizable as an ad inside half a second. People have gotten very good at scrolling past those. What stops the scroll now is something that looks like somebody just filmed something real.

The usual way
  • Stock footage and AI filler that looks like the four ads before it
  • One creative, run until it dies, then a scramble for the next one
  • A production company that hands you files and wishes you luck
  • An ad agency that blames the creative, and a creative team that blames the media buyer
  • Six weeks from the idea to something you can actually run
The Ad Sprint
  • Shot on location in your actual business, so it reads as real instead of staged
  • A full set of variants built to be tested against each other from day one
  • Hooks written first, because the first two seconds decide the other twenty-eight
  • One person filming, so nobody performs for a room full of crew
  • The whole project done in under 14 days, formatted for every placement
The Reel

Shot for the feed.
Judged on numbers.

Ad Sprint · Personal Injury

Left Hanging

Hook one · InsuranceMike Alder · one shoot day

The insurance angle, opened cold off a ledge. First of the set, and the reason the other two exist: nobody knows which hook wins until all of them run.

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Feature Film · Love Story

Off Rip

137K organic views800K streaming minutes on the film

A vertical cut from the feature, posted organically and left to do its own work. The same footage carried the film from a festival win onto both major storefronts.

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Ad Sprint · Personal Injury

Ping Pong Crash

Hook two · The client callMike Alder · one shoot day

Same day, same office, a completely different way in. Written to be tested against Left Hanging rather than to replace it.

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Video Podcast · Keesha Scott

Empowered with Gina

Full episode, cut to shortsOne session, a run of clips

An episode shot end to end and cut down off the same session. The longform and the short-form come out of one day, which is the only way the math works.

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Ad Sprint · Personal Injury

Hamster Wheel

Hook three · NegotiatingMike Alder · one shoot day

The negotiating angle, shot back to back with the other two. Three ready-to-run creatives out of one day on location, captioned and cut for every placement.

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Video Podcast · Jack Tenney

Off Script

5.5M subscribers in the chairNTC Original · shot and cut in-house

Our own show. The short-form format we build for clients, run on ourselves first so there is somewhere to point when we pitch it.

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Behind the Ad Sprint

The Shoot Day

One room, one afternoonThree creatives · no crew

A table, a fan, a light, and one person filming. No crew standing around is the whole point: it is why people stop performing and start sounding like themselves.

Event Film · Empowered with Gina

Kids Need Space

The room and the missionGina guest speaking

A Kids Need Space event with Empowered with Gina, Gina guest speaking. Her talk is cut against launch and orbit footage so the idea lands as hard in the edit as it did in the room.

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Feature Film · Drama

Off Rip

800K streaming minutesGrand Jury Award · Gasparilla

Cut for the feed rather than for a trailer. The scene has to work cold, with no setup and nothing to click into first.

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Video Podcast · Mike Alder

AlderTalk

Cut for the feed, captioned in-houseOne session, a run of shorts

The podcast cut down to the moments that travel. Shot, edited and captioned under one roof, so the episode and the clips come out of the same pass.

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Video Podcast · Meghan

Off Script

Full production, end to endNTC Original · booking to final cut

Booked, shot, cut, captioned, and cut down to shorts by the same person. The episode and the clips come out of one pass, not two.

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Documentary · Fire Relief

Altadena

Community helping communityFilmed on the ground

Coverage of the relief effort after the Altadena fires, and of the room that turned out to honor the people behind it. Cut as a record rather than a promo.

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Video Podcast · Tracy McCubbin

Empowered with Gina

Guest booked, shot and cutEpisode plus the clips off it

Same setup, same shoot day, a different guest and a fresh run of short-form out of it. The format is the point: it repeats without getting cheaper to look at.

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Keynote · AlderTalk Summit

AlderTalk Summit

$650-a-ticket summitMulti-camera, cut for vertical

The keynote pulled out of a paid summit and reframed for the feed. One stage, several cameras, and a run of clips that outlives the day itself.

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Instagram Reel · Off Rip Promo

Hey Leo

Shot to match the sceneInstagram promo for the film

An Instagram reel promoting the film, played as a bit. The tarmac scene from Inception sets it up, and the new footage was written, shot and graded to match closely enough that the joke lands.

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Every clip here was cut for a feed, not trimmed down from a horizontal edit. Hover for what it was for and what it moved. Click to watch the whole thing.

How It Runs

One day on location.
Running in under 14 days.

I
Days 1 to 2
The Angle Call

Forty-five minutes on what you sell, who says no and why, and what has already worked. You leave with a shot list and a set of hooks worth testing. Nothing gets shot before this is settled, and that is the whole reason this moves as fast as it does.

II
Days 3 to 5
The Shoot

One day at your place. Me, a camera, and a light if the room needs it. No crew standing around, which is exactly why people stop performing and start sounding like themselves. We shoot every hook in one block.

III
Days 6 to 11
The Cut

Every creative built out, captioned, and exported for each placement. Vertical, square, and horizontal, with the hooks split out so you can test them against each other independently. Licensed music where a track helps and silence where it does not.

IV
By day 14
Running

Files in your hands with a one-page testing plan: what to run first, what to spend, what to watch, and when to call a winner. Your first ads can be live the same day. Run them yourself or have us run them.

What It Costs

Eight, or fifteen.

One time, fixed, no retainer attached. Same day on location, same turnaround either way. The only question is how much you want to walk away with.

The Eight

Enough to find out whether this works for you.

$2,500 one-time
  • 8 ready-to-run ad creatives
  • A full day on location at your business
  • The Angle Call and the hook set
  • Every placement: vertical, square, horizontal
  • Captions, color, and licensed music
  • One-page testing plan at handoff
  • Whole project delivered in under 14 days
Optional
Front of the Line

The whole thing in seven days instead of fourteen. You take the next slot on the calendar and your cut jumps the queue in post. If we miss the date, you do not pay the priority fee.

+20%7 days · $500 on Eight · $900 on Fifteen

Ad spend is separate and always yours: you pay Meta and Apple directly and we never mark up or hold your budget. Music from our licensed libraries is included. Prices exclude ad spend, paid media placements, talent, and travel outside Los Angeles or Tampa. Shoots happen on location at your business rather than in a studio, which is deliberate: it is what makes the footage read as real. Running the media is not included here and is available separately, or built into the monthly retainers if you decide to keep going.

Proof

Story moves numbers.

460K
Trailer Views
Signature Work · Film
FOUR · Trailer Campaign

Just under half a million views and 294 reshares on a trailer cut in-house. When the creative connects, the audience does the distribution for you.

338K+
Organic Reach · 9 Days
Signature Work · Film
Bot or Not · Launch

One upload, one share, zero paid spend. The audience followed the film across platforms. The same hooks-first discipline goes into every ad we cut.

101K+
Combined Following
Retainer Client
Gina Zapanta

A podcast and short-form engine across Instagram, YouTube, and TikTok, built episode by episode around her voice, not a content calendar template.

58K+
Followers Built
Retainer Client
Mike Alder

Educational short-form and documentary-style content that turned the attorney behind $3.1B+ in settlements into a personal brand people actually follow.

Straight Answers

What you are
probably thinking.

I already have someone making my content.

Then you are most of the way there, and this is a different job. Content keeps an audience warm. Ads have to stop a stranger and sell them something, which is a separate craft with separate rules. Most content people were never asked to do it, and it is not a knock on them that it shows.

Two weeks sounds fast.

It is fast because the planning happens before anyone picks up a camera, and because there is no crew to schedule around. By the shoot day the hooks are written and the shot list is locked, so the day is execution instead of discovery. Most shops quote three weeks or more for the same thing. The speed comes out of the process, not out of the work.

What if none of them work?

Then your next shoot day is free. We are betting another full day of our time that at least one of these beats what you are running now, and that is a bet we would rather make than argue about.

Do I have to be on camera?

No. Plenty of the strongest performers are product-led, customer-led, or built from footage with no founder in frame at all. If you do want to be the face, one person with a camera is about as painless as it gets, and it is a large part of why these come out sounding natural. The Angle Call is where we decide which version you are actually doing.

I am not in Los Angeles or Tampa.

We work with clients worldwide. Travel outside Los Angeles or Tampa gets quoted on top, and we will tell you what it costs on the call before you commit to anything. For some businesses the better answer is a hybrid: we direct remotely and cut from footage shot on your end.

Will you run the ads too?

Not inside the Sprint. This gets you the creative and the plan to test it. If you would rather hand off the whole thing, we run Meta and Apple Maps as a monthly engagement, and most people make that call after they have seen what the first set does.

Skin in the Game

We bet on our
own work.

If nothing we make outperforms your current content, your next shoot day is free.

Not a partial refund and not a credit toward something else. Another full day on location and another full set of cuts, at no cost, until we get you a creative that beats your baseline. We can offer that because we would rather carry the risk than spend the call talking you out of it.

New Terrain Creative

One day on location.
A quarter of ads.

Book the call and we will tell you honestly whether this is the right move for you, which of the two sizes actually fits, and when we could get you on the calendar.

Claim a Shoot Day
business@newterraincreative.com