New Terrain Creative

Your Ads Deserve Better.

A full set of ready-to-run ads in three weeks.

Get My Ad Plan

One time or monthly, your choice. Fixed price, no retainer. You own the footage and every cut. No result is guaranteed.

Why Most Ads Die

Same stock footage.
Same result.

The usual way
  • Stock footage and AI filler
  • One creative, run until it dies
  • Files handed over, and good luck
  • Footage you never own, so the next round starts from zero
  • Six weeks from idea to live
The Ad Sprint
  • Shot at your business, so it reads as real
  • A full set of ads built to be tested against each other
  • Hooks written first. The first two seconds decide the rest
  • You own every frame and every cut, to recut and rerun as long as it works
  • Done in three weeks, formatted for every placement
The Reel

Shot for the feed.
Judged on numbers.

Ad Sprint · Personal Injury

Left Hanging

Hook one · InsuranceMike Alder · one shoot day

The insurance angle, opened cold off a ledge. First of the set, and the reason the other two exist: nobody knows which hook wins until all of them run.

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Ad Sprint · Personal Injury

Ping Pong Crash

Hook two · The client callMike Alder · one shoot day

Same day, same office, a completely different way in. Written to be tested against Left Hanging rather than to replace it.

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Film Ad · Love Story

Off Rip

137K organic viewsNow running as a paid ad for the film

A vertical cut from the feature, posted first to see if it would travel, then put behind spend once it did. The same footage carried the film from a festival win onto Amazon, Apple TV and Tubi.

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Video Podcast · Keesha Scott

Empowered with Gina

Full episode, cut to shortsOne session, a run of clips

An episode shot end to end and cut down off the same session. The longform and the short-form come out of one day, which is the only way the math works.

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Ad Sprint · Personal Injury

Hamster Wheel

Hook three · NegotiatingMike Alder · one shoot day

The negotiating angle, shot back to back with the other two. Three ready-to-run creatives out of one shoot, captioned and cut for every placement.

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Behind the Ad Sprint

The Shoot Day

One room, one afternoonThree creatives · no crew

A table, a fan, a light, and one person filming. No crew standing around is the whole point: it is why people stop performing and start sounding like themselves.

Film Ad · Drama

Off Rip

1M+ streaming minutesGrand Jury Award · Gasparilla

Cut for the feed rather than for a trailer. The scene has to work cold, with no setup and nothing to click into first, which is the same test every ad in this row has to pass.

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Video Podcast · Mike Alder

AlderTalk

Cut for the feed, captioned in-houseOne session, a run of shorts

The podcast cut down to the moments that travel. Shot, edited and captioned under one roof, so the episode and the clips come out of the same pass.

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Documentary · Fire Relief

Altadena

Community helping communityFilmed on the ground

Coverage of the relief effort after the Altadena fires, and of the room that turned out to honor the people behind it. Cut as a record rather than a promo.

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Film Ad · Off Rip Promo

Hey Leo

Shot to match the sceneInstagram promo for the film

A promo for the film, played as a bit. The tarmac scene from Inception sets it up, and the new footage was written, shot and graded to match closely enough that the joke lands.

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Video Podcast · Tracy McCubbin

Empowered with Gina

Guest booked, shot and cutEpisode plus the clips off it

Same setup, same shoot day, a different guest and a fresh run of short-form out of it. The format is the point: it repeats without getting cheaper to look at.

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Keynote · AlderTalk Summit

AlderTalk Summit

$650-a-ticket summitMulti-camera, cut for vertical

The keynote pulled out of a paid summit and reframed for the feed. One stage, several cameras, and a run of clips that outlives the day itself.

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Every clip here was cut for a feed, not trimmed down from a horizontal edit. Hover for what it was for and what it moved. Click to watch the whole thing.

How It Runs

On location with you.
Running in three weeks.

I
Days 1 to 3
The Angle Call

Forty-five minutes. You leave with a shot list and hooks worth testing. Scripts approved and the shoot booked by day 7.

II
Week two
The Shoot

One session at your place. One camera, no crew, every hook in one block.

III
Week three
The Cut

Every creative captioned and exported for each placement: vertical, square and horizontal. Hooks split out for testing.

IV
By day 21
Yours to run

Files plus a one-page testing plan: what to run first, what to spend, and when to call a winner. Campaign management is not part of the Sprint.

The Options

Eight, fifteen, or thirty.

A tested batch of ads to find what makes your phone ring. Fresh concepts and variants, test-ready for your ad account.

Fixed-price production, bought one time or monthly, your choice, with no retainer attached. The Fifteen adds hook variants on top, not just seven more exports, and The Thirty carries that through at twice the volume. The price is quoted on the fit call, before anything is booked.

The Eight

Enough to find out whether this works for you.

  • 8 ready-to-run ad creatives, each on its own angle and script
  • A shoot on location at your business
  • The Angle Call and the hook set
  • Every placement: vertical, square, horizontal
  • Captions, color, and licensed music
  • One-page testing plan at handoff
  • Whole project delivered in three weeks
The Thirty

Enough creative to keep a busy ad account fed.

  • 30 ready-to-run ad creatives
  • Everything in The Fifteen
  • More concepts, each with its own hook variants
  • Enough volume to rotate fresh creative in every week
  • A fit for monthly supply when your own agency runs the media
Optional
Front of the Line

Fourteen days instead of twenty-one. You take the next slot on the calendar and your cut jumps the queue.

14 daysPriority fee quoted on the call

Ad spend is always yours: paid to the platforms directly, never marked up or held. Licensed-library music included. Quotes exclude ad spend, paid placements, talent, and travel outside Los Angeles or Tampa. Running the media is not included here; it is part of the monthly retainers. If your own agency already runs it, take any Sprint monthly as its creative supply. One time or monthly is your choice; neither is required.

Proof

Story moves numbers.

1M+
Streaming Minutes
Signature Work · Feature Film
Off Rip

Grand Jury Award at Gasparilla. Now streaming on Amazon, Apple TV and Tubi.

460K
Trailer Views
Signature Work · Film
FOUR · Trailer Campaign

Just under half a million views and 294 reshares on a trailer cut in-house.

338K+
Organic Reach · 9 Days
Signature Work · Short Film
Bot or Not · Launch

One upload, one share, zero paid spend.

101K+
Combined Following
Retainer Client
Gina Zapanta

A podcast and short-form engine across Instagram, YouTube and TikTok.

58K+
Followers on his feed
Retainer Client
Mike Alder

Short-form and documentary content for the attorney behind $3.1B+ in settlements.

Straight Answers

What you are
probably thinking.

I already have someone making my content.

Different job. Content keeps an audience warm. Ads have to stop a stranger and sell.

Three weeks sounds fast.

The planning happens before the camera comes out, and there is no crew to schedule around.

What if none of them work?

You found out for a fixed price, and you keep the footage and every cut. Nobody honest can promise a winner on a first set.

Do I have to be on camera?

No. Plenty of strong ads are product-led or customer-led. We decide which on the Angle Call.

I am not in Los Angeles or Tampa.

We work worldwide. Travel is quoted on the call before you commit, or we direct remotely and cut from footage shot on your end.

Will you run the ads too?

Not inside the Sprint. Paid media management is part of the monthly retainers.

What de-risks it

Fixed scope. Fixed price.
Yours when it ships.

The scope is agreed before the shoot

Eight creatives, fifteen or thirty. The number you agreed is the number you get.

The price does not move

One time or monthly, fixed, quoted before anything is booked. There is no retainer attached.

You own what we make

The footage and every cut are yours. Nothing is held back as leverage.

Campaign management is not part of the Sprint. We are not offering a performance guarantee, a free reshoot or a refund, because no result is guaranteed. What is guaranteed is the scope, the price and the ownership.

New Terrain Creative

One shoot.
A quarter of ads.

Leave with a clear read on your ads, the package that fits, and the next open production window.

Get My Ad Plan
business@newterraincreative.com Call or text (818) 266-8213