Signature Work

For the work that shouldn't look like content.

Commercials, documentaries, brand films and custom productions built from concept through final delivery.

Based in Los Angeles · Tampa
Award-winning · Tribeca · Telluride · Gasparilla
Direction by Jadon Cal Fitzpatrick
01 Selected Signature Work

Festivals, streamers,
and brands.

The format changes. The standard doesn't.

Feature Film · Sports Drama
Off Rip
Grand Jury Award, Gasparilla · Now on Amazon, Apple, Tubi & Roku
Short Film · Sci-Fi Thriller
Bot or Not
Lois Weber Best Sci-Fi · FilmQuest Official Selection
Spec Commercial
Ghirardelli
Spec spot · Direction, cinematography, post
Documentary
AlderTalk Summit
$650-a-ticket summit · Multi-camera · Full post
Feature Trailer · Drama
FOUR
460K views · 294 reshares · Trailer cut in-house
Short Film · Performance
Robbie Ain't Right No More
Tribeca · Telluride · Official Selections

Podcast build-outs and the ongoing brand work live on the studio page, alongside the social side of what we do.

02 What We Make

Six shapes.
One visual language.

Format changes the running time. It does not change who directs it or where it gets colored.

Paid · Broadcast · Social
Commercials

Built around a single idea, then cut down to every placement the campaign runs in.

Identity
Brand Films

The piece on the homepage, in the keynote, in the room before you speak. Made to be watched on purpose.

Long-Form
Documentaries

Real subjects, real access, structured like a film. Interview-led or vérité.

Campaign
Launch & Campaign Films

A product, a raise, an opening, a rebrand. One production feeding the hero film and every derivative.

Audio · Video · Set
Podcast Build-Outs

The whole show, not just the shoot: set, lighting, multi-camera capture, audio post and episode cutdowns.

Studio Scale
Larger Custom Productions

Multi-shoot, multi-deliverable work, up to New Terrain running as your brand's content department.

03 How Custom Projects Run

No two of these
are the same.

It starts with a brief, not a package. Five stages, all known before anything is booked.

I
The Brief

What it is, who it has to move, when it has to exist. In writing first, so the first conversation starts somewhere useful.

II
Concept & Treatment

You see the idea, the references and the shape of the piece in a treatment before a camera turns on. No generic b-roll packages.

III
Production

No handoffs, no gaps in vision. The director who built the plan is behind the camera, with a crew sized to the project.

IV
Post

Edit, color and sound in house. The grade on a brand film matches the grade on a feature.

V
Delivery

Masters plus every aspect ratio, cutdown and caption file. Usage and ownership are agreed in writing before anything is shot.

One person carries the project from the brief to the master. That is why this work is called Signature.

04 Proof

Story moves
numbers.

Every audience we have grown started with the question a film starts with: why should anyone watch this?

338K+
Organic Reach · First 9 Days
Signature Work · Film
Bot or Not · Launch

Zero paid spend. One YouTube upload, shared once on r/Filmmakers, and the #2 post of the day.

168K+
Reddit views in 4 days · 91.6% upvoted
20K
IG views · one organic trailer post
12K
YouTube views · 97.5% from recommendations
8:55
Avg. watch time on a 21-min short
US · CA · UK
~72% of viewers in primary buyer markets
1M+
Streaming Minutes
Signature Work · Film
Off Rip

Grand Jury Award at Gasparilla. Now streaming on Amazon, Apple, Tubi and Roku.

460K
Trailer Views
Signature Work · Film
FOUR · Trailer Campaign

294 reshares on a trailer cut in-house, for a feature starring Meghan Carrasquillo.

Grand Jury Award · Gasparilla Film Festival
Dir / Writer / Producer · Off Rip
Tribeca & Telluride · Official Selection
Actor · Robbie Ain't Right No More
Lois Weber Best Sci-Fi · FilmQuest
Co-Director / Producer · Bot or Not
05 Project Fit

Worth saying out loud
before you write in.

Signature Work is not the answer to every video problem. Better to find that out here than on a call.

This is the right room when
  • ✓The piece carries real weight: a launch, a raise, a rebrand, a film that represents you for years
  • ✓You want a point of view on the story, not a crew who shoots what they are told
  • ✓Craft is the point. It should not look like everyone else's
  • ✓A decision maker in the room, and a date the work has to exist by
  • ✓A treatment before a quote
Something else fits better when
  • —You need a batch of ads to test. That is the Ad Sprint, at a fixed price
  • —You need consistent monthly volume. That is a growth retainer
  • —The deliverable is fully specified and you are collecting bids
  • —The timeline is days. Custom work takes longer than a shoot

On budget. There is no price list because there is no package: scope and fee are built from the brief. Tell us your range and we will tell you honestly what is possible inside it.

New Terrain Creative

Tell us what
you want to make.

Leave knowing whether the piece is worth making, and roughly what it would take.

Tell Us About the Project
business@newterraincreative.com Call or text (818) 266-8213
Tell Us About the Project